From your first ChatGPT conversation to a system that runs without you: pick the right model, personalize it with memory and custom instructions, use it beyond plain chat, build your own Custom GPT, then combine GPTs, Projects, and Deep Research into one working setup.
Most ChatGPT users never get past the free-form chat box — they type something in, get an answer, and never learn the moves that turn it from a decent search engine into an assistant that actually remembers, creates, and works on its own.
This course builds those moves, in order. You'll start by getting properly set up — picking the right model for what you're actually doing, learning the buttons around the message box, and building the daily habits that separate people who get real value from ChatGPT from people who poke at it once and give up.
From there you'll teach it who you are, using Memory and Custom Instructions so it stops needing the same background paragraph every conversation. Then you'll go beyond plain text — generating and editing images, turning on live web search, and learning which one to reach for and when.
The back half is where the real leverage shows up. You'll build a working Custom GPT for one real job in your business, test it until it's reliable enough to hand to someone else, and then learn the top of the no-code tier: Projects for work that accumulates context, and Deep Research for questions that would otherwise cost you an afternoon.
By the end you're not someone who "uses ChatGPT." You have a personalized setup, a working Custom GPT, and a small system — GPT, Project, and Deep Research working together — that keeps running whether or not you're paying attention to it.
The ChatGPT beginner who wants to stop guessing: has an account, has typed things in, but never got past plain chat and doesn't know what Memory, Custom Instructions, or a Custom GPT actually do.
The business owner repeating themselves every day: re-explains the same context — their business, their voice, their client — in every new chat, and wants that context to just persist.
The owner or operator ready for a real assistant: wants ChatGPT handling an actual recurring job — a draft-writer for proposals, a research analyst, a client workspace — instead of one-off prompts that need babysitting every time.
The right model picked for the work you actually do, and the daily habits that keep ChatGPT useful past week one.
A ChatGPT setup that remembers you — Memory and Custom Instructions configured so you stop re-explaining yourself.
Working knowledge of image generation and live web search, and a clear sense of when to reach for each.
A real, tested Custom GPT built for one job in your business, plus the instructions and edge-case testing that make it reliable enough to hand off.
A Project and a Deep Research workflow, plus the judgment to route any task to the right one of the three power features without having to think about it.
This course is part of the academy's invite-only offering.
Access is granted by the academy after you join.
